There is no other American Armed Force with a logo as iconic as the United States Army logo. From commercials to online ads to stickers and more, the iconic star with its signature bold serif all-caps typeface spelling out “U.S.Army,” chances are everyone reading this has seen it. But while the iconic Army logo may just feel like a whim, there’s more to it than that. This … [Read more...]
Military Recruitment Marketing: Using Video Games To Recruit Troops
We’ve come a long way from Pong, and the various branches of the U.S. Armed Forces are taking advantage of it with new military recruitment marketing techniques. World War I had its iconic American military recruitment posters. The next world war, God forbid there is a next one, will be using video game platforms, streaming sites, and eSports to the same effect. Why Military … [Read more...]